Personal branding is more important now than it’s ever been. There’s a lot of noise in the marketplace, and people are often the differentiating factor in business decisions, influence, leadership and success.
There’s the very real issue of reputation risk, too. In fact, in today’s instant information age, reputation can be your company’s strongest asset or your greatest liability–and the personal brands of your employees can strengthen or weaken your company’s brand.
Personal branding taps into the heart of your employees, draws out their absolute best, and guides how they communicate and live that out in their teams, with other employees, and with their customers. It also helps people connect who they are to what they do and helps your company better meet the changing demands of today’s workforce.
My personal branding workshops and presentations take audiences through my four-phase personal branding process and are designed to help your employees:
- gain a strong understanding of what personal branding is, why it’s important, and how it impacts company brands
- discover and maximize the unique value and strengths they (and other team members) bring to the table
- assess if their reputation matches their self-perception (how do people process feedback, growth mindset vs. fixed mindset)
- evaluate and strengthen communications (online and in-person) to add more value
- develop a personal brand statement that helps each team member communicate and live their brand in a way that makes the greatest positive impact
- understand how to strengthen, manage and clearly communicate their personal brand
- lead with strengths (vs. focusing on weaknesses)
- find more meaning in what they do
- become more “sponsor-ready” by standing out with a distinct brand, which is key to advancing more women into leadership positions
*customized for time and content based on your needs.
When you help your employees strengthen their personal brand, it can positively impact your bottom line:
A strong personal brand helps employees:
- Marketability: The average time in a job is three years.
- Confidence, clarity, job satisfaction: People with a strong personal brand know who they are, how they can add the most value, and where they want to go. – Her Team Success coaching outcomes, client testimonials
- Having a distinct personal brand helps you stand out and be more “sponsor-ready” which is key in helping more women advance into leadership positions. – Sylvia Ann Hewlett.
- People with strong personal brands see 10-25% more earnings every year. –Anne Bastianelli TED Talk, Professor, IU Kelley School of Business
- Personal branding is becoming less of a competitive edge and more of a requirement for anyone looking to grow their business; get that dream job; or take their career to the next level. – Entrepreneur.com, 2016.
A strong personal brand helps companies:
- Employee brands can strengthen or weaken a company’s brand.
- 92% of customers trust an influencer (person) more than an advertisement. – Forbes, 2016
- In today’s world, your reputation can be your strongest asset or your biggest liability. Reputation damage is the No. 1 risk concern for business executives around the world, and 88% say they are explicitly focusing on reputation risk as a key business challenge. Of those who experienced a reputation risk event, 41% say loss of revenue was the biggest impact. -Entrepreneur.com, 2017
- From a recruiting and retention perspective, employees at companies that invest in personal branding initiatives are 27% more likely to feel optimistic about their company’s future and 20% more likely to stay at their company. – Erskine, Entrepreneur.com, 2016
WHAT CLIENTS ARE SAYING
“A recent partnership with Genny resulted in a very successful Women’s Skill Builders Series for more than 800 participants over the course of three weeks. The series covered topics of mentors, sponsors, and personal branding and were highly sought-after by employees. Genny brought her expertise and heart-warming anecdotes which left our audiences with a sense of empowerment to own their careers. She’s incredibly easy to engage for planning and execution, she keeps it real, and she’s able to draw people in and establish a connection very quickly. She also met us where we needed her most – on video conference – which enabled us to scale to hundreds of dispersed employees and maintain a high level of engagement through a virtual format. “The sessions were truly Do Not Disturb Worthy!” one of your participants commented – I couldn’t agree more! thanks for an awesome series, Genny!”
Adrienne Massie, Employee Engagement Manager, HP Inc.
“From the prep work in getting to know her audience, to the planning and logistics of our time with her, to the delivery of her messages… Genny was sensational. Our team thought she was as authentic as they come: sharing deep insights into personal branding using anecdotes from her own life! Genny brings a ray of light, positivity, hope, and foundational knowledge to a room filled with leaders at every level.”
Jenn Pressner-Taylor, Regional Marketing Director, Texas Roadhouse Restaurants