Your Personal Brand Matters More Than Ever
Today’s challenges have given us all reason to pause, examine who we are, what we’re doing and what kind of impact we’re having. And in spite of all the challenges and obstacles around us, there is also amazing opportunity for growth. Whether you’ve been furloughed, lost your job, facing career or job changes, or simply want to reset and take stock of who you are and what you want to be known for, your personal brand is key. Here’s why…
There’s only one you—and that’s exciting!
When you strengthen and maximize your personal brand, it:
gives you clarity on your purpose, direction and next steps
helps you find more meaning in work and life
helps you authentically connect who you are to what you do
helps you understand how you can uniquely add value to solve problems and meet needs
- helps others notice you, listen to you and trust you
helps you stand out as your best self
- helps you have the greatest positive impact
helps strengthen your company’s brand
You are here for a reason, you bring a unique value to all you do and there is a distinct purpose for your life.
But before you can figure out your purpose (and by the way, you can live that out in different ways in different seasons of your life), you need to know you. And that’s the heart of personal branding: it’s not about something external to you that you show others, it’s who you are. It’s you and the unique value you bring to all you do.
When you take time to discover more about who you are–your values, passions, strengths, and shaping experiences–it informs your direction, and your actions. It affects your confidence and influences how you communicate who you are. And it points you to the activities and roles you’ll bring the most contribution and find the most meaning in.
That’s when you make the greatest impact. That’s when have the greatest confidence and clarity. That’s when you know you’re living your purpose.